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daniellegeva

Re:Startup Marketing Plan Template on Saturday September 13, 2014 @11:52AM (#8312693)
I called it a startup marketing plan, because I've used it for six years while working with startups. It's not groundbreaking, but it's way less overwhelming than the comprehensive marketing plan I used for larger companies.

I completely agree with testing and revising on an ongoing basis. Of course you've got to continuously test assumptions, measure results, and adjust any plan.