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Definition of 'Basis Point - BPS'

A unit that is equal to 1/100th of 1%

Apple Pay is intended for purchasing items in Stores, not apps.

Apple Pay won't change anything about purchasing apps / in-app purchases.

Apple Pay won't take a 30% cut of every transaction.

The iPhone 6 / 6 Plus include an NFC transducer, whereas the old hardware does not include the ability to operate at this wavelength (13.56 MHz)

I wrote a Kivy app for a multi-touch table a few years ago as my Masters project in CSE.

I appreciated being able to develop on my Mac, run it on the table using Windows, and even got it running on an iPad.

Getting the environment set up to deploy to iOS was complex (especially cross compiling non-standard Python libraries), but it has been a few years.

I ran an ad in an email blast to 11,000 people for $300. 12-20 visitors was all I saw through Google Analytics, and the App Store downloads did not increase.

Since that experience, I haven't spent any more on marketing, but I'm going to give adwords a shot for my Photo Investigator landing page. Are there any other marketing avenues that you'd recommend?

If you want an easy way to read image metadata, check out the free iPhone App: Photo Investigator https://itunes.apple.com/us/app/id571574618?mt=8