andyraskin
My Mom Is Promoting My Podcast
Grin raised $110M on a new narrative [audio]
How to Negotiate with Big Company Lawyers
Hitting Target = Not Hitting Target (if effort is sincere)
Goodbye Category. Hello Movement
The sales deck *is* the manifesto
Ten Reasons CEOs told me they budgeted a line item for the narrative
Great CEOs Attack Status Quo “Religion”
Metaphors We Sell By
To create a new category, name a new game
To create a new category, name a new game (2010)
Army Picks New Uniform with World War II Look
Best Pitches I Heard at Saastr Annual 2019
Can a wooden bong save Woodenbong, Australia?
Who Wants a Market Downturn? These Investors Actually Do.
Trail Blazers’ Game-Day Posters
What I learned crafting strategic narratives for 100+ companies
Re:The greatest sales deck I've ever seen (2016)
on Monday November 26, 2018 @09:55PM (#18538944)
Could it be that your description of Zuora as a simple USP/single driving change business is actually a testament to the simple way they tell their story? I'm the author of the post, and every business I consult with is, as you say, "complex...addressing multiple trends or with multiple layers of innovation..." That hasn't stopped any of them from crafting a similarly simple story -- starting with a single change. Usually that means either (a) focusing on the most important one; or (b) naming a change that subsumes many of the others. Getting leadership teams to align around one change isn't easy, but I'm getting better at it :)
Re:The greatest sales deck I've ever seen (2016)
on Monday November 26, 2018 @09:35PM (#18538851)
After I published the post, Zuora released a version of the deck that I assembled from their public slides at https://www.zuora.com/resource/best-sales-deck-ever/. It's not the deck I got from their ex-salesperson, but IMO what you can learn from it is similar enough.