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Re:How Driscoll’s Is Hacking the Strawberry of the Future by beambot on Wednesday July 29, 2015 @03:45PM (#9971122)
The Blue River (robotic harvesting startup) "lean startup" story is super (super!) illustrative: https://medium.com/startup-down/how-blue-river-used-the-lean...

Yes, you should talk to as many farmers (and labor companies) as possible.

Re:How Driscoll’s Is Hacking the Strawberry of the Future by terravion on Wednesday July 29, 2015 @04:14PM (#9971271)
The strawberry commission is also funding a start-up that is specifically focused on strawberry harvesting. However, the industry has done a lot with partial automation.

They have these multi-row picking support tractors that mean that the pickers don't have to spend much time walking with boxes (or running!! they are paid by weight or box) and can spend time doing the thing that is hard to automate.