For a limited time (the “eligible period”), on systems upgraded to Windows 10 from one of these older versions of Windows (a “qualified system”), a DVD playback app (“windows DVD player”) will be installed.
They aren't stealing anything from you, and they're not causing it to be "for ever deleted."
I just checked with my Windows 7 Ultimate machine I upgraded this morning and sure enough, I have a Windows DVD Player there. Like many users, I have no DVD drive and no DVDs, so I can't confirm it works.
Also, Windows 8 didn't come with a DVD license, you had to buy it separately as part of the "Pro Pack" or "Media Center Pack." The base editions of Windows 7 (below Home Premium) also didn't include one.
I just checked with my Windows 7 Ultimate machine I upgraded this morning and sure enough, I have a Windows DVD Player there. Like many users, I have no DVD drive and no DVDs, so I can't confirm it works.
Also, Windows 8 didn't come with a DVD license, you had to buy it separately as part of the "Pro Pack" or "Media Center Pack." The base editions of Windows 7 (below Home Premium) also didn't include one.