This cool factor has always been largely nonsense.

College kids may buy an iPod based on it being cool but they sure as hell aren't going to spend thousands on a iPhone, MacBook or iPad based on nothing more than the perceived gain of social status.

The fact is that PC laptops (apart from Surface) are largely cheap junk with bloat ware and questionable antics eg disabling software updates all of the place. Likewise iOS is far more polished, far better supported over the long term and is the primary development platform compared to Android.

History has shown that people won't buy Apple products based on coolness alone eg. Cube, Newton, eMate.