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Re:Tesla’s Model S Gets “Ludicrous” Mode, Will Do 0-60 in 2.... by eric_h on Friday July 17, 2015 @06:46PM (#9905797)
The crap they show in the back of NYC taxis does seem to fit the bill (short 2-3 min videos, changes fairly regularly, though heavily mixed with advertisements). It is crap, but I imagine once there are driverless cars, the format will gather interest from more creative sources.
Re:Tesla’s Model S Gets “Ludicrous” Mode, Will Do 0-60 in 2.... by seanp2k2 on Friday July 17, 2015 @11:00PM (#9906413)
Why use it for creative purposes when you can use it to show ads? Talk about a captive audience. I'm betting that Google is going so big into driverless cars so they can show you ads on the windshield once it's proven + accepted as safer than human drivers. It might take 20 years, but they're opening up a new advertising channel.