I'd say a lot to Jeff, not only is it a popular blog standing alone and probably generates a decent income but it's also very important to him for cross promotion.

And do you think Jeff's blog just got less popular?

He's not serving any AdWords off that page :-P

his position as looking down on coding horror has somewhat moved to being part of the team. not necessarily a bad thing.

You don't need to put much time or money into it. The bare minimum of a weekly cron-automated rsync job can be done in a few minutes, even if you've never done it before.

If I was in his shoes, yeah I'd be freaking out too and trying to get everything recovered ASAP. Then again my blog pays more than my (startup) job so that's why I care about it.