New York Times Self-Service Advertising

Re:New York Times Self-Service Advertising by falsestprophet on Thursday December 10, 2009 @01:20PM (#988232)

The New York Times is not "leaving revenue on the table." The Times has long been a special case in attracting higher-than-average quality advertising.

Consider these figures from the NYT 2008 10k and that the Boston Globe is probably representative of the class of principle papers in major cities.

  Ad revenue by category

             National Regional  Classified  Other
  NY Times      70%      13%       15%       2%
  Boston Globe  29%      33%        8%       7%
  Regional       4%      56%        7%       7%

  source:  http://www.nytco.com/pdf/annual_2008/business.pdf

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Re:New York Times Self-Service Advertising by ilamont on Thursday December 10, 2009 @01:39PM (#988259)

I was referring to unused inventory. Some publishers would rather run low-quality ad networks than house ads, even though it makes justifying higher CPMs much harder.

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