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Re:New York Times Self-Service Advertising by dpatru on Thursday December 10, 2009 @11:18AM (#988041)
Wouldn't it be better for the NYT to focus on their core competencies and just outsource their ads? This is Google's specialty and thus Google should be able to give advertisers a better value.
Re:New York Times Self-Service Advertising by falsestprophet on Thursday December 10, 2009 @12:18PM (#988127)
No. The New York Times has been selling ads since 1851. They go through the trouble of reporting the news only to entice people to look at ads next to the news.

Selling ads is exactly what the Times and every other media outfit is about. They have done pretty well for themselves so far.