Yes, that's my point. There has to be more to it than just "they're better", because no matter how Apple fanboy someone may want to be today, there's no conceivable way they are that much better. There must be some kind of moat. Full stack integration or some sort of big savings from owning the OS or something, because it has to be more than just "they're better". Besides, if it were just a raw "they're better" they'd have a much bigger market share, too.