So, lie to people? Depicting smokers as vermin, and censoring depictions of smokers that imply that they have any positive characteristics would definitely work over the long term. The technique has often worked really well on homosexuals, communists, and immigrants.

Cigarettes have been promoted through media for a long time. I say it wouldn't hurt if we invert the process for a little while.

You can call this lying. However, it is what advertisers have been doing for ages.