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Re:Ask HN: How do I land my first small-business client? by onion2k on Friday July 03, 2015 @01:58PM (#9826969)
Pick up the phone and start calling people. Sell them your service. You get a lot of rejections to start with, but that's how you learn what to say to get further. Eventually you'll start to get positives.

There is literally no other way to build a consultancy business.

Re:Ask HN: How do I land my first small-business client? by mooreds on Friday July 03, 2015 @02:28PM (#9827159)
I'd also suggest picking one (security auditing or usability auditing or runway analysis). It's hard (trust me, I know, I haven't been super focused in my consulting) but a clearer message if you stick with one area rather than three.