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Re:Airbnb JavaScript Style Guide by masklinn on Friday July 03, 2015 @05:13AM (#9824426)
> We ended up choosing double quotes based on the fact that JSON already made that decision for us: it requires strings be double-quoted.

My personal style guide is to copy Erlang: double quotes for text, single quotes for programmatic strings (atoms/symbols). The single quote is slightly more convenient to type on a qwerty keyboard, but text regularly contains single quotes (apostrophes). It also provides a semantic visual shortcut.

Re:Airbnb JavaScript Style Guide by applecore on Friday July 03, 2015 @08:04AM (#9824972)
CoffeeScript follows a more common style: double-quoted strings for interpolated values and single-quoted strings are literal.
Re:Airbnb JavaScript Style Guide by rhgraysonii on Friday July 03, 2015 @10:10PM (#9828859)
Also: Ruby/Opal (also transpiled)