We have been working on enterprise mobility for last 5 years. we typically categorize business apps in to internal facing or external. this post, looks like has assumed an external facing app scenario. In a typical internal facing app, usual scenarios are transactional in nature and talks to various internal systems. In our experience, hybrid web is a great way to build such applications. while phonegap and cordova wraps your business application in a static way, we work on dynamic wrapping technologies that enables upgrading and adding new hybrid features in a quick and jiffy way.