Lexus Builds a Functional Hoverboard Prototype

Re:Lexus Builds a Functional Hoverboard Prototype by santoriv on Wednesday June 24, 2015 @05:52AM (#9770597)

That was a nice marketing video. However they didn't show it actually working aside from it just staying in one place without falling over.

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Re:Lexus Builds a Functional Hoverboard Prototype by ansible on Wednesday June 24, 2015 @10:07AM (#9771650)

Yeah, I was laughing at that. The dude starts to step on the board, and then the video cuts out. I guess we don't get to see him fall off almost immediately.

What was the point of all this again?

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Re:Lexus Builds a Functional Hoverboard Prototype by wmeredith on Wednesday June 24, 2015 @11:02AM (#9772051)

It's a teaser. Seeing what happens after he steps on the board is what they're explicitly trying to generate interest around.

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Re:Lexus Builds a Functional Hoverboard Prototype by etrautmann on Wednesday June 24, 2015 @01:07PM (#9772971)

couldn't disagree more. You see it dip just enough to seem like it won't work, and then the video cuts out. I was left thinking the entire thing was laughably ineffective, even under the constraints of magnets in the ground and liquid nitrogen cooling.

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Re:Lexus Builds a Functional Hoverboard Prototype by oldmanjay on Wednesday June 24, 2015 @02:07PM (#9773358)

Very few marketing efforts target the tirelessly cynical as a matter of principle.

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