So don't give them your money! Yes, sometimes fighting against crap like this requires sacrifice. Right now, the people that are trying to normalize surveillance are betting that most people are too addicted to TV and won't go without.

This is one of the reasons some of us try to make a big deal about fighting "insignificant" things (the DRM module in firefox (EME) is a recent example). They aren't a huge issue today, but when left alone, the sacrifice required tends to grow.