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A comment on Sourcepoint: Former Googler Will Sell Tech to Punch Through Ad Blockers. Parent comment

Re:Sourcepoint: Former Googler Will Sell Tech to Punch Throu... by enterprize4 on Thursday June 18, 2015 @07:53PM (#9742296)
I don't know about this startup, but others simply serve the files from the domain, where the content lives. If you block that, you won't be able to see the content, which is what the publishers want.
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Re:Sourcepoint: Former Googler Will Sell Tech to Punch Throu... by hobs on Thursday June 18, 2015 @08:31PM (#9742411)
And then people will use remote means to scrape and aggregate the content, if a human can see it, a computer can see it and remove it from the corpus.

In reality, the simplest answer is to just not view the content.

If advertisers want to have a technical arms race against their users, all they do is piss us off. That is a stupid, stupid approach to business.

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