enterprize4

I don't know about this startup, but others simply serve the files from the domain, where the content lives. If you block that, you won't be able to see the content, which is what the publishers want.

The whole fight about adblocking won't be solved in the court, but with a technical arms race. In the end startups like this one will probably win, just because there is a real, monetary gain for them. And then visitors of the sites using technology like this will have to choose: Either don't see ads, but also no (or not as much) content or content, but with ads or a payment. In my opinion this will lead to a better "contract" between users and the site, where everyones cards are on the table.