It's a strawman because nobody is trying to sell you anything, especially a commodity. Their market are people dropping loads of money on datamining hardware and personnel with an aim to get the most analytical value for their money. Then they find out about this excellent database that blows the competition away in capabilities and efficiency. Spending a little extra on this maximizes ROI on their hardware.

And so many companies do. Others continue working with crap like Hive and Reddis where they spend more time & money on supporting the software than getting analysis done.