I'm not sure I agree, but the assertion of the article is that much of today's pain is a refusal to acknowledge the progress of the past.
For myself, there is a lot to this. Many of my peers and the younger crowd are convinced that the problems they are solving have never been considered in the past. To the point that some of my coworkers are proud that they are "weak" in algorithms.
And so many companies do. Others continue working with crap like Hive and Reddis where they spend more time & money on supporting the software than getting analysis done.
KDB is a fast column oriented database with an APL-like API. Hive is a SQL translation layer for MapReduce/Tez and Redis is a key-value store with rich data structures.
Why did they move a whole o/s platform but not from kdb?
it is exactly exercise in comedy. Hive and Reddis are free. They do for regular persons and tasks what only $100K/CPU systems of yesterday were doing. It is like comparing high-professional $100K film cameras of yesterday with today's consumer 5-10M cameras. A $100K thing which i would never had access to vs. real cheap/free gigantic expansion of my capabilities. The choice is obvious to me.