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Re:How we increased ecommerce sales 100x by kevinholesh on Tuesday December 01, 2009 @05:01PM (#970873)
11) Start with a really low base revenue so the percentage looks huge and grabs your attention
Re:How we increased ecommerce sales 100x by gstar on Tuesday December 01, 2009 @05:38PM (#970975)
Sometimes to get attention you need to make outlandish claims.

The results are still valid, though (and the UX is gorgeous).