On Enterprise-planet, all this "Cloud" talk is scary and you can't quickly conceptualize PCI compliance with some computer in the sky somewhere; nor can you conceptualize who/where a consultant will be to fix your problem immediately if a problem arises. Your IT department are a bunch of inflexible people who refused to learn anything beyond what they were using 20 years ago and will tell you "Cloud isn't safe! Didn't you hear on the news how such-n-such got hacked?" I have no problem accepting that you're right; I'm just telling you that Enterprise-world doesn't care how right you are. Nobody ever got fired for choosing IBM, Oracle or Microsoft. There's no thought-process beyond that point. You join the company, learn how they do things and do your best not to rock the boat or suggest any new fancy things that might make your coworkers antiquated skillset obsolete... or you will be back-stabbed.
Cloud in the Corp. world normally means VMWare vCloud (which we are now offering) or just VMWare ESX hosted in a remote datacenter.
So "the cloud" does exist in the Corp. world, its just that they are on average 5 years behind the rest of the tech world. I also think that a lot of these companies need to be 5 years behind, as their decision process on anything except cost savings normally takes months to complete with feature creep etc.
PCI compliance is a solved problem, whether it can be used as a cloud cudgel says more about the state of knowledge and power at a place than reality.
The future is already here, it's just not evenly distributed.
Let's not forget quality support cost a fortune, and that quality part is more important than some numbers on budgeting spreadsheet. Bear in mind, these static part of IT budget are carved in stone, nobody is questioning them.
Your anecdotal experience doesn't necessarily translate to all corporations.
When Amazon competes with Oracle on service, what value will Oracle have to provide? Amazon is far ahead of them in platform, and catching up in service is easy. Oracle would have a much harder time doing the opposite.
Platform-first business model is quickly displacing service-first business model. Build a large customer base, use it as proof of ability to scale, then charge enterprise customers for concierge service.
EDIT: keep in mind we are discussing an article about oracle's declining sales.