Re:The hidden meaning of the hidden Starbucks logo
by asher on Tuesday December 01, 2009 @02:15AM
(#969388)
I agree. The author has an interesting theory, but he needs to dig up some real facts to support it.
As you point out, his solidest fact undermines his theory.
I wonder if there is a "brand backlash"? And if it's temporary, and linked to the recession? I think that within an individual's life, the power of brands goes down over time. Maybe as the author and his friends get older, they are feeling less compulsion from brands?
As you point out, his solidest fact undermines his theory.
I wonder if there is a "brand backlash"? And if it's temporary, and linked to the recession? I think that within an individual's life, the power of brands goes down over time. Maybe as the author and his friends get older, they are feeling less compulsion from brands?