News for hackers. Stuff that matters.

A comment on The hidden meaning of the hidden Starbucks logo.

Re:The hidden meaning of the hidden Starbucks logo by psranga on Tuesday December 01, 2009 @12:08AM (#969269)
The article was thin on facts and read like wishful thinking. The key piece of info was that the unbranded stores had 1/3 the traffic of branded stores. From this the author concludes that people dislike the Starbucks brand? I would have thought the opposite!!!!
[ Parent | on HN ]
Re:The hidden meaning of the hidden Starbucks logo by asher on Tuesday December 01, 2009 @02:15AM (#969388)
I agree. The author has an interesting theory, but he needs to dig up some real facts to support it.

As you point out, his solidest fact undermines his theory.

I wonder if there is a "brand backlash"? And if it's temporary, and linked to the recession? I think that within an individual's life, the power of brands goes down over time. Maybe as the author and his friends get older, they are feeling less compulsion from brands?

[ Parent | on HN ]