I'd say that paragraph made it "close enough" to the original title, myself.
https://www.whatsapp.com/faq/en/general/21864047
http://www.theverge.com/2014/11/18/7239221/whatsapp-rolls-ou...
> "End-to-end" means that, unlike messages encrypted by Gmail or Facebook Chat, WhatsApp won't be able to decrypt the messages itself, even if the company is compelled by law enforcement. The company will set up the key exchange between users, but only the two users will have access to the conversation itself. There are other end-to-end encryption apps on the market — most notably Cryptocat, Silent Text and Telegram — but with over 600 million users across the world, WhatsApp is by far the largest platform to adopt the system.
Its pretty clear their claims of end-to-end encryption are BS and since they can gain access to the keys.
Additionally these points are excellent as well:
https://news.ycombinator.com/item?id=9685977 https://news.ycombinator.com/item?id=9685827 https://news.ycombinator.com/item?id=9685801
EDIT: The only reason I can think of is that someone might think Bloomberg wrote the title (because of bloomberg.com and possibly Google results). If that's the real reason, then fair enough. Otherwise it seems awfully silly.
EDIT: For reference, the original title was something to the effect of WhatsApp - so much for end-to-end encryption.