> Thing is: for technical people like us it's a no-brainer, stay the hell away.
Are you implying that technical people do not use iOS? Well, you might be surprised if you dig for some statistics.
No, just making an assumption about the target market of the feature: Android users. It's not a huge leap of faith to imagine that they would care more about issues like this.
How noble of Google to "educate" their users about their data being locked up in Facebook. I am sure they were doing for the benefit of their users and not so they could access the advertising goldmine that is Facebook. Especially since IIRC this education was happening around the time that Google+ was floundering.
Thing is: for technical people like us it's a no-brainer, stay the hell away. This kind of thing is going to get a whole bunch of Aunt Tillys locked up in Apple. From that perspective the one option is clearly more "evil" as it preys on ignorance.