Thing is: for technical people like us it's a no-brainer, stay the hell away. This kind of thing is going to get a whole bunch of Aunt Tillys locked up in Apple. From that perspective the one option is clearly more "evil" as it preys on ignorance.
Are you implying that technical people do not use iOS? Well, you might be surprised if you dig for some statistics.
But it's misleading because it creates the impression that users can easily move between mobile operating systems, when in fact this door Apple has built is strictly one-way. They won't tell you that ahead of time, of course.
To us technical users, it's obvious that moving data between closed server-based services is fraught with complications. But a lot of regular people don't understand those nuances. Copying data from a phone to another is just moving over some files, right? Apple is supporting that expectation.
This kind of reasoning central point of the copyleft vs. permissive licensing debate: should the goal be
- to maximize the freedom of choice for the end user even if the choice curtails his own freedom?
- or to maximize the freedom of the software / system itself even if that curtails the freedom of choice for the end user?
Whatever the path taken it is naive to expect people and companies to follow the spirit of the license instead of its letter when is more beneficial to them to follow the later. Neither imoral nor evil IMO.