Indeed. While Apple's execution may be lacking (I don't know if it is), I think it's much more likely that the Spotify people are a bit nervous right now.
Re:Introducing Apple Music
by austenallred on Monday June 08, 2015 @04:59PM
(#9682361)
My point was that Spotify people are probably a lot less nervous today than they were yesterday. Apple could have completely crushed the company in one fell swoop. Now it looks like they only maybe did that.
Regardless, the marketing behind it was atrocious, relative to standard Apple marketing. The entire "one last thing" of the keynote was, in a word, cringeworthy.
Yeah, a new service that offers a larger selection for the same price, and will be preinstalled to the majority of their customers phones, and free for 3 months will sure be a great cause for celebration...
>The reason I loved my iPod is because I didn't have to listen to the radio.
And one reason iPod et al. got boring and people turned to places like Spotify is because it's not radio (that is, it's not a shared social experience). That's why stuff like Spotify playlists (curated music) got hundreds of thousands of subscribers. And DJs haven't died, they just took it outside radio, and into arenas, because modern radio has both annoying ads and marketing-oriented programming, something that this announcement is not meant to share.
If done right it could be big, and things can come and go in circles. Heck, there are millions of hipster kids out there buying vinyl, which wasn't even in fashion when they were born.