> For something like this, yeah, Apple default is probably that strong.

I would generally agree; for the vast majority of people the "notes" app works just fine, no need to install evernote or simplenote or whatever.

But in this instance, Apple is expecting you to shell out $10/month. I think that likely kills most of the inertia of, "Well, it's on my phone, I don't need another app." I could be wrong, though. Regardless, I'm not cancelling my Spotify subscription anytime soon.