>Hmm, I've heard it both ways. 'Freemium isn't a business model, it's a marketing tool!'

I'd say it's a marketing tool if no one else has sold what your offering for free before; so the idea of it being free is engaging and people tell their friends

For a business model I think it only makes sense for products that are easily consumed and need to be accessible with little commitment.

> we want to find the best way that works first before launching

I'm with Steve Blank on this one. You won't find answers in the building. You have to go out and find what people are willing to pay for.