Re:Cancer Doctor Leading the Attack on Astronomical Drug Prices
by Symmetry on Wednesday June 03, 2015 @08:25AM
(#9652014)
The marketing budget is really high but the two biggest contributors to that are teaching doctors how to use drugs and handing out free samples of otherwise very expensive drugs. The first is necessary and the second isn't what most people outside of accounting would think of as a cost. Advertising is only a fraction of drug marketing costs.
Any source for this? I heard quite often that the marketing budget is more or less the same as the development cost. Further, a lot of the costs is burdened by others.
Seems like you assume that there's a reason that the costs are so high or must be so high. Could be a easy "can get away with it".
There's been numerous explanations that e.g. companies force more expensive medicine than needed. E.g. cheaper is available, but to get a unique medicine from the company, you also are forced to get all the expensive stuff that they have.