They wish they had invented it, but when "dong detection" is a prerequisite, it guarantees that they wouldn't.
Re:Lego Universe's Dong Detection Problem
by DonHopkins on Sunday May 31, 2015 @12:19PM
(#9634588)
And meanwhile, in an alternate universe, the people developing Game Neverending accidentally invented "Dongr", the perfect dong detection algorithm, which they sold to Yahoo for millions of dollars.
"It really comes down to the dong, the core dong," is what Yahoo concluded. How though could the company's teams keep this off the screen?"
Which is strange because there did exist a multiplayer game made by a hobbyist where you could build using Lego shaped bricks. And if I remember correctly Lego is the reason that game stopped existing.
Blockland. It's still around. I remember playing that around 2004/2005. It was really fun back then but suffered from bad performance for sizable builds.
The developer looks like he has checked out on improving the game but he is still making games and if the forums are to believe had a booth at PAX East.
- David Gram. Lego Marketing Director
http://www.wired.co.uk/news/archive/2014-08/20/lego-fusion