We now know that many organizations gather information of everybody, they build profiles, analyze people's metadata, they can put you in a bucket, apply a dozens of data-mining techniques to find targets, segments (which is only a nicer way to say simply people)

They can predict what are we going to do, when, and where..

We now know that metadata is the new commodity. There are data's buyers, seller, middlemen.. and those that are outside the party keep gathering, you never know when it's gonna be handy. They can even sell data to alleviate bankruptcy!!

Without getting into the discussion if this is good or bad, we can't deny that this is already happening, and this will only get worse. Entities will keep expending on gathering data --even if it's not part of their core business-- as long is cost effective (thanks Moore-law!), they will go on and on..

And don't get me wrong. I'm not saying that these are evil. Some there are, some not. This is world-wide being disrupted by the information, like the steam machine did; no matter we like it, or not.

..which makes me wonder, if information is power and, now we know, so .. what's next?