News for hackers. Stuff that matters.

A comment on Ad Blocks’ Doomsday Scenarios. Parent comment

Re:Ad Blocks’ Doomsday Scenarios by beloch on Tuesday May 26, 2015 @12:15AM (#9602906)
It's an arms race with a very easy to predict winner. Any scheme to force users to see ads is likely going to conform very closely to the precedent set by DRM. e.g. MPAA and RIAA vs fair-use and content sharing. A few 9-to-5 corps don't have a hope in hell of building something that will thwart everyone who hates advertising.
[ Parent | on HN ]
Re:Ad Blocks’ Doomsday Scenarios by chimeracoder on Tuesday May 26, 2015 @12:21AM (#9602925)
> It's an arms race with a very easy to predict winner. Any scheme to force users to see ads is likely going to conform very closely to the precedent set by DRM. e.g. MPAA and RIAA vs fair-use and content sharing. A few 9-to-5 corps don't have a hope in hell of building something that will thwart everyone who hates advertising.

That doesn't bode well for adblockers, then. DRM has been incredibly successful at

(a) acclimating consumers to the idea that they can't own digital goods[0], even the ones that they have purchased; and

(b) stifling innovation in the music industry for the last 15 years[1].

The status quo is that users have both the right and the ability to block ads. (The only missing piece is the knowledge or awareness of how to do so). In a DMCA-like situation, I can't see how things would realistically change for consumers for the better.

[0] https://news.ycombinator.com/item?id=9414211

[1] Spotify doesn't count, since it's partially owned by the record labels. So the last major leap forward was.... iTunes? That was 2001.

[ Parent | on HN ]
Re:Ad Blocks’ Doomsday Scenarios by WalterGR on Tuesday May 26, 2015 @01:06AM (#9603044) 

    Spotify doesn't count, since it's partially owned 
    by the record labels. So the last major leap forward
    was.... iTunes? That was 2001.
Also in 2001, http://en.m.wikipedia.org/wiki/Rhapsody_(online_music_servic... :

"Rhapsody was the first streaming on-demand music subscription service to offer unlimited access to a large library of digital music for a flat monthly fee..."

[ Parent | on HN ]
Re:Ad Blocks’ Doomsday Scenarios by rtpg on Tuesday May 26, 2015 @12:32AM (#9602959)
the major difference is that with ads, there is a solution to hide the ads in the content (native advertising).

Native advertising is what's going to get us.

[ Parent | on HN ]
Re:Ad Blocks’ Doomsday Scenarios by gnoway on Tuesday May 26, 2015 @01:44AM (#9603123)
I usually see this in the context of movies and TV, not web stuff. How would you do native advertising in a web article? As for native advertising in tv/movies, we've had that already for years if not decades; if that were going to be 'the answer' it would already be the answer.
[ Parent | on HN ]
Re:Ad Blocks’ Doomsday Scenarios by quotemstr on Tuesday May 26, 2015 @03:32AM (#9603373)
> How would you do native advertising in a web article?

With the whole article.

http://www.mediapost.com/publications/article/243797/forbes-...

http://www.experiencetheblog.com/2014/08/new-york-times-nati...

[ Parent | on HN ]