Also includes the hilarious "white wine with food colouring" test -

"In one test, Brochet included fifty-four wine experts and asked them to give their impressions of what looked like two glasses of red and white wine. The wines were actually the same white wine, one of which had been tinted red with food coloring. But that didn’t stop the experts from describing the “red” wine in language typically used to describe red wines."

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