The thing about pledge drives and member supported radio is that it's almost completely free and without obligation. No matter how much money a standout hit like TAL can make from underwriting, why would he ever stop asking people for money if they're willing to give it to him in record numbers year after year? I'm sure that WBEZ places some restrictions on their programming in return for using the public radio brand to solicit donations, but I doubt that it's anything onerous. FM radio, streaming, podcasts, it's all the same to the content creators of the individual shows. More underwriting will allow them to do larger things, but if that dries up for whatever reason they can just continue to make money directly from their fans.
Public Broadcasting is like an Eternal Kickstarter. People will give you "donations" in return for a product, not just once, but every year for as long as they use your service. And they don't ask for any equity or voting rights or profit sharing, and you can sell ads to make extra money if you'd like. It's the best situation for a business to be in.
So, like Patreon?
I'm curious, what do you think will replace FM NPR in cars? In Wichita, KS, I'm lucky to get cell data service before I'm a mile out of the city.
Maybe I'm reading too much into an "FM Radio will not last" interpretation.
I use Pocket Casts for android to handle automatic downloading of specific sets of podcasts when my phone is on wifi and plugged in, out of the larger set I've decided is interesting, so getting the content is really a non-issue for me (and I wholeheartedly recommend Pocket Casts!).
It's worth noting that my lack of awareness of current events persists even though I get a good dose of random pop radio in the morning while dropping my children off at school, so I don't attribute that problem as much to a lack of FM radio as I do to a lack of news radio.
You can build whatever you like on top of that—a hybrid device that will siphon up local OTA content along with arbitrary podcasts when it can find 4G, and then intelligently arrange the combination into linear programming, for example. (Really, though, you're just creating a weird sort of secondary internet that only allows retrieval of files relevant to the local area. In fact, you could make the "radio" into a 4G picocell that actually re-serves said limited internet to your phone, where the OTA content then shows up in your regular podcast app.)
Effectively, this would be the over-the-air equivalent of how pay-per-view (not video-on-demand, the older one) worked, but with the client device then acting as a set-top box to turn the received broadcasts into something equivalent to video-on-demand.
This would also be equivalent to how the http://en.wikipedia.org/wiki/Satellaview received game programs.
Not to say its a totally awesome idea in terms of features and functionality. The amount of inertia it takes to move away from a proven technology wouldn't let such a system see the light of day.
This would move that decision-making to the client device, which could follow any algorithm the user preferred. There would be no people "working" at such a radio station. It would just be a box out on a hilltop with an antenna, retrieving files from an S3 bucket and spraying them—a bit like a numbers station.
Now, there might be some curation going into what counts as "local content" for the box to download and broadcast, but it could be algorithmic or just economic. Picture something more like the "curation" that Public Access television gets: anyone who wants to show up at the station and book a booth for an hour for a fee can have a "TV show." In the same way, anyone who wanted to hand the maintainer of the box an RSS feed of their podcast could have a "local radio program" that cars could receive.
The key, here, is that there would be an unlimited number of such "local radio programs."
Don't imagine radio as it is today. Imagine driving into the vicinity of a city and "picking up" the YouTube channels of everyone who lives there.
Time-shifted listening, like e-books, podcasts, etc. The real question is, why listen to Prairie Home Companion on their schedule.
By the way, that's the killer app for FM in mobile phones: Time-shifting shows that are not available for downlaod.
I guess I'm not opposed to scaling up program underwriting, but I wonder what it is about the structure of NPR and program buying that prevents shows like Ira Glass's TAL from just making their money on "the back end".
Long-term, FM radio NPR is not going to last. As radio shifts from FM to the Internet, local stations will matter less, and NPR/PRI will increasingly become a Knight Foundation-like seed fund for new shows.
The ones lucrative enough to raise extra money can use all of the tools of the Internet to monetize and expand.