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A comment on Arduino Announces New Brand, Genuino, Manufacturing Partnership with Adafruit. Parent comment

Re:Arduino Announces New Brand, Genuino, Manufacturing Partn... by reedlaw on Sunday May 17, 2015 @05:51AM (#9559393)
Isn't Genuino unique enough? And it's a clever play on the original name (genuine with an -uino suffix like the original).
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Re:Arduino Announces New Brand, Genuino, Manufacturing Partn... by provemewrong on Sunday May 17, 2015 @07:38AM (#9559645)
It's not clever at all. Genuino sounds like a cheap knock off, like countless other *duinos: http://en.wikipedia.org/wiki/List_of_Arduino_boards_and_comp...

arduino.cc has stated that they're not fans of spawn-offs with that suffix:

>Note that while we don't attempt to restrict uses of the "duino" suffix, its use causes the Italians on the team to cringe (apparently it sounds terrible); you might want to avoid it. (It's also trademarked by a Hungarian company.)

Source: http://www.arduino.cc/en/Main/FAQ

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Re:Arduino Announces New Brand, Genuino, Manufacturing Partn... by zenojevski on Sunday May 17, 2015 @09:50AM (#9560004)
"Genuino" is the actual Italian word for "genuine".

To Italians it sounds very good, and evokes images of a "handcrafted" brand.

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