Myntra, India's largest fashion and apparel e-commerce portal to go mobile only

Re:Myntra, India's largest fashion and apparel e-commerce po... by vidyesh on Wednesday May 13, 2015 @10:36AM (#9539216)

Actually most articles and even Myntra itself is missing one big variable which has caused this '95%' mobile traffic.

The mobile only offers. I myself have fallen to those offers, downloaded the App, used the mobile-only offers and bought items. But when no such offer is provided I prefer browsing and buying from the desktop site. For the past few months Myntra and Flipkart have been running such mobile-only offers. And I get it why they are doing this but they fail to realise ( I am talking out of my depth maybe ) that eventually when they want to make money and the offers are normal/stopped people would not necessarily use the mobile app. Myntra alternatives are many in India.

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Re:Myntra, India's largest fashion and apparel e-commerce po... by pranayairan on Wednesday May 13, 2015 @11:48AM (#9539824)

Completely agree, pushing app only offer is key reason people using there app. It is crazy, u promote app everywhere, give heavy app discounts and then say 95% traffic is from app. The main reason i think is notifications, they can bug users even if they don't want to see the offer, this way they will be retaining more users. I get a offer notification every day.

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Re:Myntra, India's largest fashion and apparel e-commerce po... by nish1500 on Wednesday May 13, 2015 @10:58AM (#9539376)

Agreed. The only reason I have ever downloaded and used a mobile app for ordering anything was for the mobile-only offer.

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