Re:Myntra, India's largest fashion and apparel e-commerce po...
by vidyesh on Wednesday May 13, 2015 @10:36AM
(#9539216)
Actually most articles and even Myntra itself is missing one big variable which has caused this '95%' mobile traffic.
The mobile only offers. I myself have fallen to those offers, downloaded the App, used the mobile-only offers and bought items. But when no such offer is provided I prefer browsing and buying from the desktop site. For the past few months Myntra and Flipkart have been running such mobile-only offers. And I get it why they are doing this but they fail to realise ( I am talking out of my depth maybe ) that eventually when they want to make money and the offers are normal/stopped people would not necessarily use the mobile app. Myntra alternatives are many in India.
Re:Myntra, India's largest fashion and apparel e-commerce po...
by pranayairan on Wednesday May 13, 2015 @11:48AM
(#9539824)
Completely agree, pushing app only offer is key reason people using there app. It is crazy, u promote app everywhere, give heavy app discounts and then say 95% traffic is from app. The main reason i think is notifications, they can bug users even if they don't want to see the offer, this way they will be retaining more users. I get a offer notification every day.
"From Zero users a year ago, currently about 95% of Myntra’s traffic is being channeled through its mobile app. Mobile accounts for 70% of its total revenues.. Of the total time Indians spend on the internet, 90% is through mobile phones."
http://www.forbes.com/sites/saritharai/2015/05/12/in-global-...