Automation is a small part of the system and not the main concern. The main concern is making the experience of surfing the web less harrowing for surfers and to make it more smooth. There are many walled garden sites arbitrarily locking away information and that is counter intuitive to what the web is about, which is free access to information. In the true nature of the web, there would be mechanisms in place to unlock information, like a web browser is expected to unlock information. People's use of fake useragents that spoof a Googlebot to access Quora being a perfect example.