I had a speculative-design project in the back of my head, where objects physically evolve over successive versions, using only existing use data fed into a generative design. The alarm clock was the specific object I chose (what method of waking you up works the best for you?), and this would've been the perfect platform to realize it. Just a silly concept, but you need to come up with a reason to do millions of one-offs, rather than letting a designer doing her job well for a single universal model.