Re:The Sortix Operating System
by TurkTurkleton on Monday April 20, 2015 @10:01AM
(#9408105)
> I don't think BMW, with their slogan "The Ultimate Driving Machine", shares your notion of what it means to be German, then.
Or maybe they understand that different marketing approaches are required in different cultures. The slogan BMW uses in German-speaking markets is "Freude am Fahren" (roughly, "driving pleasure", or to be somewhat more literal, "pleasure while driving"), which is a bit more modest than "The Ultimate Driving Machine".
Re:The Sortix Operating System
by wolfgke on Monday April 20, 2015 @10:07AM
(#9408147)
So true. "The Ultimate Driving Machine" would rather be seen as confirmation of the "swaggerer image" that BMW sometimes has (and BMW is in my observation trying to get away from).
Or maybe they understand that different marketing approaches are required in different cultures. The slogan BMW uses in German-speaking markets is "Freude am Fahren" (roughly, "driving pleasure", or to be somewhat more literal, "pleasure while driving"), which is a bit more modest than "The Ultimate Driving Machine".