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Re:The Sortix Operating System by moron4hire on Monday April 20, 2015 @09:33AM (#9407911)
The Carlsberg example isn't not modesty, it's false-modesty. It's just meant to sound cheeky, while still getting the message "best beer in the world" into people's minds.
Re:The Sortix Operating System by thrownaway122 on Monday April 20, 2015 @09:50AM (#9408021)
Janteloven.

https://en.wikipedia.org/wiki/Jante_Law

The case of the Carlsberg slogan may not be Janteloven. However, if I were a betting man I'd say that the advertising creative who came up with it either knew about the concept or got the idea from some Danish executive's modesty.

Re:The Sortix Operating System by ChikkaChiChi on Monday April 20, 2015 @10:52AM (#9408458)
Thanks for the interesting read. This just depressingly explained the company I work for in a way I've struggled to for years.