I simply give no weight to your assertion that it isn't fake, because I haven't seen any convincing, independently researched evidence of that, and because your livelihood depends on convincing people that it isn't fake. Your clients trust you, and that's why they're your clients. I don't trust you, and that's why I'm not.

I think that modern advertising is based on faulty, outdated psychological theory and that all the statistics you can come up with to demonstrate otherwise are tainted because the studies are all funded by ad company dollars.