Re:BuzzFeed Says Posts Were Deleted Because of Advertising P...
by kyllo on Sunday April 19, 2015 @07:00PM
(#9405247)
I simply give no weight to your assertion that it isn't fake, because I haven't seen any convincing, independently researched evidence of that, and because your livelihood depends on convincing people that it isn't fake. Your clients trust you, and that's why they're your clients. I don't trust you, and that's why I'm not.
I think that modern advertising is based on faulty, outdated psychological theory and that all the statistics you can come up with to demonstrate otherwise are tainted because the studies are all funded by ad company dollars.
I'm really trying to understand why you think this is all fake. We can and do measure ads pretty accurately. Attribution is far from perfect but aggregated against a large audience who's exposed to ads vs a control group, and with tracking all the way down to conversions, we can see there is a difference.
My company works with Nielsen to certify and double-check our results as well as numerous other partners that only do attribution which is why our clients trust us.
It's not impossible. It's done everyday and it's backed by science, technology, data and results.