Right - it was a move of desperation. Perhaps Osbourne could've marketed/distributed their way out. But it's hard to position yourself as the brand that no one gets fired for buying when someone's already got that spot.

With MakerBot, another issue may be that the market is approaching saturation. As they're being eaten by cheaper competitors, they haven't been able to create a new market to grow into. I suppose the Replicator is an attempt to do that - how has that done?

Also Intel with Itanium.