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Re:Why and How I Wrote My Academic Book in Plain Text by bnegreve on Friday April 17, 2015 @01:59PM (#9396027)
The author is an assistant professor in history. I'm guessing LaTeX is not very popular in this field.
Re:Why and How I Wrote My Academic Book in Plain Text by wcaleb on Friday April 17, 2015 @02:08PM (#9396088)
Original author here. Yes, I'm mainly assuming my reader is a humanities person less familiar with LaTeX. Though there's increasing interest in Markdown and LaTeX among historians since I wrote this post. See, for example:

http://programminghistorian.org/lessons/sustainable-authorsh...

Re:Why and How I Wrote My Academic Book in Plain Text by dragonwriter on Friday April 17, 2015 @02:38PM (#9396287)
Asciidoc might be an interesting thing to consider, as well, in this vein.