The heap spraying is the missing puzzle piece from the article.
The point is this is allowing code execution within the kernel of windows. It doesn't even reach the IIS userland process.
The title was giving people the wrong impression about the severity of the vulnerability. This has nothing to do with "avoid giving people ideas" which would be stupid anyways.
As far as I know, IIS is the only(bar embedded devices running a single address space OS and various ancient/obsolete toys servers on linux) used in production that handles part of HTTP in kernel space (or ring 0 if you will).
http://blogs.technet.com/b/askds/archive/2008/10/22/getting-...
(not as easy as earlier versions, but still)
But you would still expect an Administrator account to be able to load files onto the system, so obtaining the SYSTEM shell remains pretty easy.
The distinction between SYSTEM and Administrator was a convenience, and if I understood est correctly, it still is.
The remote execution part is completely missing (fortunately), but I was wondering if this gives the admin rights on machine (I have absolutely no experience on Windows Server machines, so I don't know how it works in terms of services, permissions and roles).