Even where it isn't ubiquitous (outside the US), unusual domains confuse plenty of non-technical users.

I own <surname>.me.uk, and it took years for relatives and others to stop querying me if I gave them my email address. "You mean, .me.uk.com?" ".me.co.uk?" "That's <name>@me.uk?".

Having said that, I've seen .travel and .jobs on big advertisements, so it's just a matter of time.

That's also really a U.S. thing. In other countries, national TLDs are king. Ex: Germany w/ .DE or UK with .co.uk.

Domain names are mattering somewhat less lately - it just has to show up high on google/bing, and be short and recognizable.

I still like mine though.

As long as they are used in email adresses, they're still pretty significant.

There should be a corollary to Betteridge's Law of Headlines that applies to ones that purport to predict the future.